Metal Structures towards new markets

2008-08-10 Press release

Metal Structures, which has previously focused on the automotive industry, is now extending its portfolio to general industry and is already working with several major new customers.

In the spring, Metal Structures decided to seek new markets beyond the automotive industry.

 

Johan Nordgren, VP Marketing & Sales

“We sell competence and production capacity, which are also in demand in general industry,” says Johan Nordgren, VP Marketing & Sales.

 

New customers include Husqvarna and IKEA, which are big buyers of components.

“It’s important that we have another leg to stand on and the new customers are often impressed by our work approach, production methods and quality assurance. The automotive sector is very demanding and we’re used to manufacturing high volumes with good quality.”

 

Johan Nordgren has noticed that more and more Swedish companies who have followed the globalisation trend and moved production to low-cost countries are now starting to reconsider. Something of a return is now under way as transport costs and environmental awareness have risen. In some cases customers

“We are close to our customers and can offer a high level of service by fulfilling new wishes and requirements quickly and efficiently, which adds value to our customers’ operations."

have also clearly stated that bearing in mind the overall economy of the end product, they no longer think it worth buying the cheapest components from far-flung locations. Wise from experience, they can now appreciate the flexibility, quality and simplicity a closer supplier can offer.

 

“We are close to our customers and can offer a high level of service by fulfilling new wishes and requirements quickly and efficiently, which adds value to our customers’ operations.

Fundamentally speaking, we obviously need an efficient, competitive value chain, but I think these arguments are now coming into their own again as factors that differentiate us from suppliers further afield.”

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